Press Release

Venlo, 25 October 2023


Viking Unveils Immersive General Catalogue to Transform Office Environments

Viking Group Europe, one of Europe’s leading resellers of office supplies and equipment, is proud to unveil its latest general catalogue, featuring a brand new strategic look to meet the ever-evolving needs of businesses. Released in September, this innovative catalogue showcases a fresh design concept that allows customers to envision their ideal workspaces, creating a truly immersive experience.

Available in English, German, Dutch and French, the catalogue opens with a question, “Can you imagine your ideal office?”, and invites the customers to embark on a journey exploring the five key elements that make a workspace truly enriching. Throughout its pages, the catalogue showcases a distinctive continuous line art style, inspired by the likes of iconic artists such as Pablo Picasso and Keith Haring. This unique approach enables adaptable, diverse, and flexible interpretations of the illustrations, creating relatable narratives and enabling viewers to picture themselves in the ideal office environment depicted in the catalogue. From its intentional design to the wide array of featured products, the general catalogue is a testament that Viking is more than just a traditional office supplies business.

The innovative vision presented in the catalogue aligns seamlessly with the company’s strategic decision to open showrooms across its European locations. In September 2023, Viking celebrated the launch of multiple showrooms, providing customers with an immersive first-hand experience of the company’s diverse selection of workspace solutions. This move is in line with the company’s ongoing Turnaround program, designed to enhance customer experiences and boost overall performance. The catalogue acts as a complementary layer to this customer-centric vision, allowing customers to immerse themselves in the ideal workspaces curated by Viking.

In addition to its innovative design, the general catalogue provides readers with an in-depth exploration of Viking’s extensive product range. Featuring a look at the expanded furniture assortment, the catalogue showcases an array of contemporary and functional office furniture designed to transform workspaces into inspiring hubs of productivity and comfort. The catalogue also unveils a diverse selection of new products in the office supplies category, including cutting-edge technology, ergonomic accessories, and sustainable stationery options. Additionally, the catalogue presents the latest additions to our brand offerings, providing an even wider array of choices to cater to various preferences. Within its pages, readers will also discover over two thousand products from our Own Brand assortment, ensuring exceptional quality and extra savings.

The general catalogue has been distributed to customers in the United Kingdom, Ireland, the Netherlands, Germany, Belgium, Switzerland, and Austria. For those interested in obtaining a free copy, the catalogue can also be ordered through our website. Additionally, customers seeking immediate access can explore our digital catalogue on our website,

About Viking

As a leading expert in workplace solutions and products, Viking helps create great workspaces for everyone, everywhere for Small, Medium and Large Companies. Since 1960, we have been championing workplace transformation. Under the name Viking Direct in Europe, we first began assisting companies in their adjustment from paper to computer in 1990. Currently, Viking Europe operates in eight countries, employs over 1,500 people with the European headquarter located in Venlo. Following our acquisition by the RAJA Group in November 2021, Europe’s leading distributor of packaging, and a major player in the office supplies and furniture market, we are even better suited for everything the future holds.

Media contact

Viking Europe

Darina Koning-Admiraal, Sr Manager Communications

T.: +31 631 004 689